The Air Asia Story | old unused book

Conditions: old unused book| In good condition

May have stain and brownish edges of the book 

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Title The AirAsia Story: How a Young Airline Made it Possible for Everyone to Fly and Became a Runaway Success Practically Overnight

Author: Ze Sen

Edition: revised

Publisher: Kanyin Publications, 2008

Original from the University of California

ISBN: 9833789145, 9789833789146

Length: 217 pages

The AirAsia Story is an inspiring business and aviation success story that chronicles how a struggling Malaysian airline transformed into one of Asia’s most successful low-cost carriers. Written by Sen Ze and Jayne Ng, the book takes readers behind the scenes of AirAsia’s remarkable rise.

The narrative highlights how the airline adopted a bold low-cost, no-frills strategy to make air travel affordable for ordinary people—turning flying from a luxury into an everyday possibility. It explores the innovative business decisions, cost-cutting measures, and marketing strategies that enabled rapid growth and industry disruption.

From humble beginnings to becoming a regional aviation powerhouse, the book showcases the challenges, risks, and entrepreneurial vision that drove AirAsia’s “overnight” success. Readers gain insights into leadership, resilience, and how smart strategy can redefine an entire industry.